Remote Product Marketing Manager (B2B SaaS)

  • Full Time
  • Remote


As a Product Marketer, you’ll play a key role in ideating, defining, and launching new product features, capabilities, and content that serve the needs of our customers. In addition to the responsibilities outlined, you’ll also:

Generate innovative ideas that drive customer engagement, GTM strategy, and internal evangelism, differentiating Salesmsg as a leader in the market.
Lead and manage a team of high-performing product marketers, inspiring and guiding their growth and prioritizing their activities within a demanding, high-growth environment.
Develop a deep understanding of the voice of the customer and collaborate with Product teams to influence future product development.
Drive impactful product launches that showcase innovation and ultimately drive new revenue.
Develop global product messaging and positioning, with a focus on competitive differentiation across all relevant business categories.
Partner with Sales to inspire and win flagship brands through the sales cycle by helping the company understand the impact Salesmsg has in the market and on top personas.
Create compelling and easily understandable internal content for Sales, CS, Operations, and other teams, including sales training, positioning, FAQs, and cheat sheets.
Work with demand generation and digital teams to craft compelling stories that drive demand and revenue across offerings and throughout the customer lifecycle.
Collaborate with third parties and other Salesmsg teams to inform our corporate narrative and establish thought leadership themes that showcase our positioning throughout the year.
Lead new product launches, including launch strategy, planning, timelines, and more to ensure maximum impact.
Define ideal customer profiles across the portfolio, determine opportunities for upselling and cross-selling, and equip sales teams with relevant tools and talk tracks to win deals.
Innovate message delivery for videos, emails, and throughout the entire customer lifecycle.
In this role, you’ll have the opportunity to work closely with cross-functional teams, including Engineering, Design, Sales, and Customer Success, to drive the success of our product offerings. You’ll also play a critical role in shaping our go-to-market strategy and ensuring that our products meet the needs of our customers.


// SKILLS // ———————

Here’s a taste of some of the things we require for you to be successful in this role…

Proven experience in product marketing, encompassing messaging and positioning, pricing, competitive analysis, GTM strategy, product launch management, sales tool development, and the ability to leverage customer and market insights to inform the product roadmap.
A solid track record of delivering compelling product marketing results for over 5+ years.
Over 5 years of experience in managing individual contributors in a fast-paced marketing organization, with a talent for hiring, inspiring, and leading teams to success.
Demonstrated ability to create and implement new marketing programs with data-driven results.
A history of effective collaboration with sales teams to achieve business objectives.
Experience in using data to drive high-converting demand generation programs that lead to revenue.
Proficiency in delivering targeted messages in B2B markets using account-based marketing.
A people-focused leadership style, with the ability to build creative, collaborative teams, develop talent, and link performance to overall business goals. Experience as a ‘manager of managers’ is a plus.
A track record of delivering complex projects, with strong organizational skills and the ability to influence and work cross-functionally.
Exceptional written and verbal communication skills, with a passion for crafting compelling narratives that resonate with audiences both online and offline.
Experience in SaaS/technical product marketing is required, with leadership experience at a public company preferred.

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