SEO Content Specialist.

We are seeking a highly energetic, smart, and proactive SEO Content Specialist to join our growing team at Superside. In this role, you will collaborate with external writers, internal subject matter experts (SMEs), and the SEO Content Editor to create and optimize content for Superside’s blog and website. Your ability to craft engaging, SEO-driven content that aligns with our brand voice and quality standards is crucial.

This role is perfect for someone who is not only passionate about creating engaging content but also understands the importance of driving conversions. While deep technical SEO expertise is not a prerequisite, a strong understanding of SEO principles and how to integrate keywords naturally into copy is essential.
What you’ll do
Collaborate with the SEO Content Editor and external content partners to develop and execute content strategies
Create and optimize blog posts, landing pages, and other website content to drive organic traffic and engagement
Conduct keyword research and incorporate SEO best practices to maximize content visibility and rankings
Ensure all content aligns with Superside’s brand voice, messaging, and quality standards
Analyze content performance using tools like Google Analytics and Search Console to identify optimization opportunities
Stay up-to-date with the latest SEO trends and content marketing best practices
Work closely with subject matter experts, customer service teams, and other stakeholders to ensure the quality, accuracy, and relevance of the content
Conduct SEO activities, such as improving internal linking, to enhance the website’s overall structure and performance
Support Superside’s conversion rate optimization (CRO) efforts for our content and click-through rate (CTR) initiatives through projects like optimizing important pages to improve website conversion rates and meta data improvements for better click-through rates.
What you’ll need to succeed
Excellent English writing and editing skills, and a proven track record of executing successful content strategies
3+ years of experience in content creation and optimization, with a strong focus on SEO
Bachelor’s degree or higher in marketing, communications, journalism, or a related field
Proficiency with SEO tools such as Google Analytics, Google Search Console, and keyword research platforms
Understanding of search engine algorithms, SEO best practices, and content marketing trends
Knowledge of digital marketing principles, including customer segmentation and content mapping
Strong sense of ownership and the ability to manage projects from start to finish
Outstanding English communication skills, both written and verbal
Preferably experience with headless CMS platforms, such as Sanity.io